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Strategy is the sum of our decisions about what we will do to achieve our Mission given the environment in which we operate. Much more so than the Guiding Philosophy or Mission, Strategy is influenced by external factors.
Our Strategy is to create value for our customers and shareholders by serving small businesses with personalized lending, leasing, deposit, and advisory services, as well as consumers in the neighborhoods surrounding our bank branches.
We believe we have a proven track record over the business cycle in our commercial banking and franchise finance segments of implementing this Strategy successfully to create value for our customers. It is a strategy that works well against large banks whose cost structures and strategic positioning do not permit them to offer similar service levels.
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